The reputation management sector has evolved and become a sophisticated service. An average company finds it hard to deal with the large volume of hate trolling or bad review blackmails. According to research, 80% of potential buyers make their decision based on reputation. So, 80% of potential sales depend on your brand image monitoring and online reputation development process.
If your business does not have a reputation specialist then it is essential to get partnered with reliable reputation management services like Active Marketing. The responsibility of the experts includes company image creation and management. Protect brand reputation from bad information or poor feedback and if a PR situation occurs restore brand reputation. The professionals accomplish this task via different techniques and tools –
- Search engine optimization
- Social networking
- Content creation & management
- Reviews & rating management
- Monitoring brand mentions & social listening’s
With the right reputation management experts, you can build a stable and strong brand portfolio.
Tips to choose the right reputation management agency
Check track record
Check the number of successful cases in their track record. Results speak and it is crucial to see their active competence in different areas like resolving online conflicts or strengthening online reputation. Ask for results but remember information can be withheld due to confidentiality factors.
It is essential to meet the team in person. You get an idea of whether you feel comfortable with the specialist team or not. You even get a chance to evaluate their skills and experience.
Ask about their strategy
Before hiring reliable reputation firms ask them how they plan to strategize your project needs. You can see how prepared they are and can they handle PR situations. Their response has to be immediate in multiple situations when PR crises strike.
A good online reputation management firm will have a spectacular online image. Read the firm’s blog, social media profile, media reports, and customer reviews. Read how they respond on their blog and social channels. If the firm is authoritative and has satisfied customers then you can confidently trust them with your brand.
No false claims and promises
Building a reputation takes time. Steering away from overnight fixes like negative review deletes can increase ratings instantly. There is no space for instant results and unrealistic claims. A reliable ORM agency works on building brand image organically, which takes more than 6 months.
The work starts with current brand reputation audits and competitors analysis. The results from the audits will help to form a tailored long-term strategy for building brand reputation.
The audit reports will be displayed, where you can learn about your existing reputation status – strengths and weaknesses. Audits will even involve competitor analysis, so you gain a large picture of what weaknesses to reinforce and opportunities you may be missing out on.
Before you sign a contract with the ORM agency discusses a budget. They will eagerly answer the costs, work extent, tools, and other major aspects that impact their fees. You will even receive regular reports displaying what results are observed and what actions are undertaken.